Module 2 of 10

Where to Actually Find Applicants

Most businesses post to one job board and wonder why they are not getting applicants. The real answer is that different trades perform differently on different platforms, and the best source for most businesses is one they are not using at all.

Job boards, ranked by actual results

Indeed
Best for volume
Highest applicant volume for trades. Free basic posting. Sponsored posts dramatically increase response.
ZipRecruiter
Good for urgency
Strong reach but higher cost. Good when you need to fill a seat fast and budget is available.
Facebook Jobs
Best for local
Underused and underrated for home services. Candidates are already on Facebook. Works especially well for cleaning and landscaping.
Craigslist
Still works
Cheap, local, and surprisingly effective for trades that pay hourly. Do not overlook it.
LinkedIn
Skip for field roles
Designed for white-collar hiring. Trade candidates are rarely active here. Not worth the cost for field positions.

Referrals: your best source if you build the system

Your current employees know other tradespeople. They go to the same training courses, work with the same supply houses, and know who left their last company and why. A referral from a good employee is worth 5 job board applications.

The problem is most businesses have no formal referral program. They rely on employees to mention it on their own. That rarely works. You need a structured ask with a real incentive.

Referral program announcement (text or post)
Know a great [trade] tech looking for work?

We pay $[amount] for every referral who joins the team and stays 90 days.

No forms, no process. Just text me their name and number and we handle the rest.

[Your name] | [Your number]

Trade-specific sourcing by trade

  • HVAC: Indeed sponsored + local HVAC Facebook groups + contractor association job boards
  • Plumbing: Indeed + local plumbing supply house bulletin boards (still works)
  • Cleaning: Facebook Jobs + referrals + Craigslist (fast applicant volume)
  • Landscaping: Craigslist + Facebook + Spanish-language local groups where relevant
  • Electrical: Indeed + apprenticeship program referrals + IBEW job board

Non-traditional sources worth testing

Apprenticeship programs, community colleges with trade programs, and military transition programs (veterans with mechanical skills) are underused sources. Contact your local trade school and ask if they have a job board or a referral channel.

QH automates this: QH posts your job to multiple boards simultaneously and tracks which source each applicant came from. Over time, you see exactly which boards produce quality hires for your specific trade and market. No more guessing where to spend your budget.
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