Module 3 of 10

Writing a Job Post That Gets Applications

Most job posts for home service roles fail before anyone reads them. The title is vague, the pay is hidden, and the requirements list looks like it was copied from a corporate HR template.

Here is what actually works.

The 5 things every trade job post needs

  • Pay range (put it in the title if you can)
  • Schedule and hours (how many per week, nights/weekends?)
  • Exact location or service area
  • 1-2 real benefits (not a laundry list)
  • A fast hiring promise ("We move fast. You could start this week.")

Job titles that get clicks

Specific beats generic every time. "HVAC Service Tech - $28-$36/hr - Bellingham WA" outperforms "HVAC Technician" by a wide margin. Candidates search by trade, location, and sometimes wage. Put those in the title.

HVAC Service Technician post template

Copy-paste job post (HVAC)
HVAC Service Tech | $28-$36/hr | Bellingham, WA

We are looking for a licensed HVAC tech to join our service team. Full-time, Monday through Friday, with occasional on-call rotation.

What you will be doing:
- Service calls on residential and light commercial equipment
- Diagnosing and repairing heating and cooling systems
- Maintaining a clean, organized service vehicle

What we need from you:
- EPA 608 certification (required)
- Valid driver's license with clean driving record
- 2+ years of HVAC field experience

What you get:
- $28-$36/hr depending on experience
- Health insurance after 60 days
- Company vehicle + gas card
- Paid training for continued certifications

We move fast. Apply today and you could be talking to us tomorrow.

Apply here: [link] or text [name] at [number]

House cleaning technician post template

Copy-paste job post (Cleaning)
House Cleaning Technician | $18-$22/hr | Bellingham, WA

We are hiring for full-time and part-time cleaning positions. You work set routes, get paid well, and leave at a reasonable hour. No late nights.

What you will be doing:
- Residential cleaning on a consistent schedule
- Working solo or in teams of 2
- Using our cleaning systems and supplies (we provide everything)

What we need:
- Reliable transportation
- Attention to detail
- Clean background check

What you get:
- $18-$22/hr (tips are on top of this)
- Flexible scheduling
- Steady work with consistent customers
- Paid training

We hire fast. Apply today and we will be in touch within 24 hours.

Call or text [name] at [number] or apply at [link]
QH automates this: QH stores job post templates for 20+ home service trades. When you open a new role, you start from a template that has already been tested for click rate and application volume in your trade. Edit what you need, publish in one click.

Common mistakes to avoid

  • Hiding the pay range (candidates skip posts with no pay listed 60% of the time)
  • Requirements lists longer than 8 items (you are screening yourself out of candidates)
  • Using corporate language in a trades context ("dynamic team environment")
  • No phone number or fast contact option
  • No urgency (add "we are interviewing this week" or similar)
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